Tears to Takeoff

from Tears to Takeoff

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a Biz Journey collaboration…

Unlock Your Business’ Potential in Just 1 Day

with industry experts Wendy Harrington, Beacon Creative Lab & Michelle Doeffinger, Triangle Social Media

Are you a small service business owner feeling overwhelmed by the endless marketing decisions? You’re not alone!

Thankfully, effective marketing doesn’t have to be complicated or stressful — you just need a good blueprint…

Introducing Tears to Takeoff!

Our course is crafted to demystify an essential, revenue-driving marketing technique, breaking it down into easy, actionable steps that you can repeat time and time again so you’re able to reach your goals — more sign-ups, more leads, more revenue — and stop stressing about marketing.

In just 1 interactive (and fun!) day we’ll help you:

  • nail your audience’s needs,

  • craft an irresistible message,

  • select the right marketing channels,

  • use AI and other tools to streamline your content creation,

  • and master the timing of your campaigns.

We’ll guide you step-by-step to create a blueprint for your first marketing campaign, using a repeatable system you can use for years to come!

Seats are limited to ensure you get the personal attention you want.

A 1-day, hands-on marketing masterclass designed just for your busy life.

Course Details

What can you expect? A blend of instruction and hands-on time for you to work on your own business’ marketing campaign blueprint. We believe in progress, not perfection — so you’ll ALSO leave with Quick Wins you can implement right away.

WHAT: One-day, in-person, workshop (with lunch!).

WHERE: 224 Raleigh St, Holly Springs (in the event room at the local Masonic Lodge building).

MEETING DATE: Friday, October 18, 2024

MEETING TIME: 9a to 3pm

BONUS:

  • Course workbook with editable PDFs you can re-use for future marketing campaigns

  • An additional Friday morning consultation (via Zoom), 9-10am, where you can ask questions and get real-time help as you put your campaign to work!

10 Student Maximum. Your satisfaction guaranteed or your money back.

Just $149pp

(want to bring a team member? Sure! They attend FREE!)

Meet Your Instructors

Wendy Harrington

Beacon Creative Lab, President

A 35+ year marketing & advertising veteran, Wendy founded BCL in 2020 and has dedicated the past 15 years specifically to small business success as part of her personal mission to help people better make their way in the world. She has taught marketing, and mentored owners, through Holly Springs Launch program since 2021, and has led The Biz Journey Mastermind Meetup since 2023.

“For any small business owner struggling with the constant challenge of standing out in a crowded marketplace I simply can’t recommend them strongly enough!!”

—Austin Herbert, Lighthouse Lending

Michelle Doeffinger

Triangle Social Media, Owner

A 10+ year social media marketing veteran, Michelle founded TSM in 2017. While guiding clients to social media success, she has also trained interns who’ve grown into valuable team members, partnered with local business leaders, and become active in local chambers of commerce, all on a path to fulfilling her mission: to simplify clients’ lives while helping them grow their businesses.

“Michelle, did a fabulous job teaching an in depth class… for the small owners and want-to-be influencers in the group. Michelle is a “know it all” (in the nicest way possible) about social media.”

—Laura Simpson, Website Designer

Why This Course?

We know you’re busy running your business, and the last thing you need is more confusion. That’s why "Tears to Takeoff!" is taught in person, with recordings available in case life gets in the way. 

Our friendly, no-jargon approach ensures you’ll leave each session feeling confident and ready to put your new skills into action.

Ready to Simplify Your Marketing?

Join us for this empowering RESULTS session!

Whether you're new to marketing or looking to sharpen your skills, this course will give you the tools and knowledge you need to create powerful campaigns that support your business goals.

Space is limited to ensure personalized attention, so don't wait—claim your seat now!