Simplify your Content Calendar

Get the FREE Guide that shows you 3 easy steps to boosting your business’ visibility & value

The Core Content System’s deceptively simple framework ensures you have FREQUENCY, FOCUS, and DIFFERENTIATION to help set you apart from your competitors.

You’ll leverage one or two pieces of content (something that’s longer than a social media post, and shares true value that builds trust with your audience, e.g., a blog, article, video, e-book, checklist, quiz), and learn ways to break down its key ideas for use to attract people to your website and/or feeds.

The result?

MORE content with LESS effort!

Start saving time NOW!

Fill out our easy-peasy form to access your FREE Core Content System Guide!

Core Content System creator Wendy Harrington

The Core Content System was created and written by Wendy Harrington. She is the President & Chief Word Wizard of Beacon Creative Lab, LLC, a marketing agency in Holly Springs, NC, and creator and community manager for The Biz Journey.

Wendy is inspired by helping clients to discover their irresistible uniqueness...so they can become bold beacons attracting the clients they love to serve!

Her experience includes over 35 years of marketing, branding, and coaching, serving businesses ranging from solopreneur to global enterprises.

The Core Content System booklet

TIP: What makes GREAT content?

GOOD content focuses on sharing your expertise in ways that dovetail with your prospect's interests.

GREAT content truly connects with your audience by:

  • encouraging emotions they want to feel;

  • targeting needs they want to fill;

  • recognizing a problem they want to solve;

  • validating dreams they’d like brought to life.